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Morgan Stanley to Offer View into Adviser ETF Sales

Morgan Stanley Wealth Management plans to sell data regarding ETF sales by its financial advisers to ETF sponsors, according to an article from Investment News. The company, which has 16,000 advisers, plans to implement the change by the end of the year. The article suggests that the increased transparency of sales data will allow ETF sponsors will better be able to target sales efforts, and the move may push other broker-dealers to offer similar data. Ignites reports that Morgan Stanley will likely charge a flat dollar fee rather than basis points for the data.